www.c2cmall.com on facebook case studies of successful marketing

Today we focus on the domestic apparel in a B2C site by marketing on Facebook, but will mention to their successful blog marketing.
Website: http://www.c2cmall.com
Specifically address the main Facebook page: https://www.facebook.com/c2cmall

First, we alexa (c2cmall.com) queries to the following data
Traffic ranking first in the world 8503
The proportion of traffic sources, 46% of the traffic from facebook
Why sell cheap clothing a B2C site traffic rankings can be really high, why he can have half of the flow is from facebook? We have to study it to his Facebook page.

c2cmall.com main facebook page is specifically called buy sell online shopping, now has more than 20 million fans, the past seven days have 10,001 thousand people took place in this special interactive page, this ratio is 2.3 times lightinthebox is dealextreme 1.7 times and also has some different names on Facebook pages, data is a conservative estimate of the total fans were at 2 million or less.
(Reproduced) wholesale-dress.net on facebook case studies of successful marketing
Why is more than 20 million fans, dealextreme is only 6.99% of traffic from facebook, Lanting only 4.01%, wholesale-dress there is 45.6% do.

(Reproduced) wholesale-dress.net on facebook case studies of successful marketing
Answer one: not a fan base of the problem
In a few months ago buy sell online shopping is only 10 million fans at that time alexa data show that 50% of traffic comes from Facebook. Comparison of different periods and the number of traffic sources than the fans, fan base right right affect the proportion of traffic sources is not very large (of course also due to decrease in the proportion of rapid growth caused by fans 'indigestion')
Answer two: national identity, causing a large traffic from Facebook
If you look at wholesale-dress fans on message, you will find very few top European and American countries, through the alexa third-party platform verification, the site most of the traffic comes from Lithuania, the Philippines, Kuwait, Tunisia, these 'non- mainstream 'state, as shown below

(Reproduced) wholesale-dress.net on facebook case studies of successful marketing
People in these countries compared to Europe and, more likely to click on ads, including paid advertising and special updates on the page, unlike those who blindly just keep an eye on Facebook United States, Australia, Canada and the UK fans crowd the electric business, Free buy and sell online another way, choose a less competitive, lower cost and easier to click on ads of the state as the main location.
Another reason is that these countries, time zones and time zone difference is not China, most of the day we update the content more easily seen by fans, the resulting traffic is also higher than other European countries.
Answer three: Multi Page Strategy
Free buy and sell online in addition to tens of thousands of fans a special page 20, the other to the other self-created themes designed for the fashion pages, and prizes to encourage his fans for their special page to create more of these Some pages have been designed to manage and maintain, every day, every page can bring some traffic to the site, while multiple page output, then go to the site from facebook traffic can be imagined a year ago, rose work Room to soobest site to take the same strategy, three fewer than 2,000 fans of the total number of special pages, one day to go to the website about IP can have 700-800. Wholesale-dress of the larger daily traffic from facebook in the past will the thousands of levels.
Answer four: Facebook content update strategy

This is the most desired article today mentioned, Wholesale-dress of the contents of the strategy, this is how they do the most good point. Wholesale-dress of the blog content do is very out of color, click to visit their blog address: Free buy and sell online to see whether you have been attracted
Tumblr blog system is popular abroad, blog, wordpress and even catch up with the trend, by Tumblr, content can be automatically synchronized to faceboook, basically every one to two hours, their fans will be on a special page illustrated update content to attract a large number of fans click praise, comments or share.
In addition to auto-synchronized by the blog, someone will post the same page management and maintenance of other content, including games, contests, photo albums, website promotion, etc. the day, wholesale-city daily number of updates can be achieved at least 10.
Answer Five: lower costs and advertising expenses fans.
Why wholesale-city can be obtained within four months of 100,000 fans? See the figure the orange curve, Free buy and sell online the number of fans increased dramatically from the beginning of July, to October, the group has reached 200,000

(Reproduced) wholesale-dress.net on facebook case studies of successful marketing
One reason: put a facebook Ad
Reason Two: put in a non-Europe and other developed countries, these countries will actual costs can be as low as 10 cents, but non-European countries, such as wholesale-city's main traffic source countries, the actual click costs can be as low as 1 cent.
Only five points above, it has been so wholesale-dress from the other pages in the electrical business professionals to stand out above analysis are from Facebook's point of view, experts welcome message at the bottom of its website or other to do more in-depth analysis